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Zakta Guides: A Social Media Tool to Organize the Web

By: Sundar Kadayam


Have you searched for in-depth information on the Web lately only to get back results that were mostly sales pitches, regurgitations of a single article that wasn't very informative in the first place, cached and woefully out-of-date pages, or bait-and-switch sites that didn't even mention your search term? Is there any hope of getting useful and trusted resources for what you are searching for?

Zakta, a new social Web search engine on the scene, offers a way that makes Web searching useful, purposeful and fun. Here, you can find organized information for your search queries, personalize the results, save them for later use and even share the search results you’ve found useful with friends, family, workgroups and the world.

On Zakta, no matter what topic you are searching on, you can collect the best Web sites, news articles, blog posts, products, companies, services, videos, images, whatever is relevant and useful for your search, and organize and share it in the form of a Guide with others. When other users look for similar information, Zakta presents your Guide (or other matching Guides created by other Zakta users) in their search results. i.e. Others can benefit from the results of your searching effort, and begin their search with what you have found useful.

In turn, other users can vote and recommend your Guide, share it with others, and even suggest new resources to add to your Guide, so you and everyone else can benefit from what others have discovered. Users who like certain Guides can subscribe to them so they can stay on top of updates and additional search results. A really powerful capability in Zakta is that you can even invite other people you trust - friends, family members, co-workers, and associates - to collaborate with you and add to and edit your Guide. In this way, a Zakta Guide enables the best information from the Web to be organized in one place for a given topic.

See these interesting Zakta Guides that people have created so far on a diverse range of subjects:

•Niagara Falls
•Lucille Ball
•U.S. political satirists from the 1950s-today
•Financial Aid 101 (part of a collection of Zakta Guides on College Planning Made Easy!)
•Finding a Job in an Economic Downturn
•Chess
•Ivory Soap Advertising History
•Gay Marriage in the United States

When you organize and share the best resources from the Web on a topic you are interested in, you make it easy for others to search on that topic. Likewise, you benefit from what others have shared. Imagine if everyone decided to share what they’ve found useful from their searches on topics they know about using Guides! Just how much more useful the search experience can be for everyone!

Helping others benefit from what you know or have found is just a wonderful thing to do, but sharing Zakta Guides offers a set of very tangible benefits to you too.

Zakta Guides can be linked from your blog, Web site, or social network page, to offer additional information to new and recurring visitors alike. Here’s the big kicker - If your Guide is good, it will be automatically indexed by other popular search engines like Google, Yahoo, Bing and others – this means that users searching on the Web using these popular search engines for a matching topic will find your Guide in the search engine results page, and benefit from your Guide. i.e. With Zakta Guides, you can offer more value to your current visitors, reach more searchers on the Web, and engage your followers better in social networks!

By combining a personalized search engine with a social media tool in the form of Zakta Guides, and a social network to let you connect with people you trust, Zakta makes it possible for people to make a difference in the quality of the search experience for themselves and everyone else. Altogether, Zakta presents a novel way to organize the chaos of the Web, one topic at a time!

Article Source: Home | Internet | Internet Marketing

Sundar Kadayam, Founder and CEO of Zakta and author of this article on Social Media guides. Find more information about social web searches at www.zakta.com/zakta.

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